How to Compress Videos for Web and Social Media

Raw video files straight from your iPhone or DSLR are massive. Trying to upload a 4K ProRes file directly to your website will guarantee a terrible user experience.

Encoding Best Practices

To optimize for the web, you need to use the right codecs. As recommended in the YouTube Encoding Guidelines, the H.264 codec in an MP4 container is the universal standard for web video.

Compressing Locally

Uploading a 2GB video file to an online cloud compressor takes forever and consumes your bandwidth. Instead, use our Video Compressor. Thanks to WebAssembly and FFmpeg, it processes the video locally using your device's CPU.

If you only need a specific portion of the video, it is much faster to use our Video Trimmer first before compressing the file.